Deconstructivism

Reference: DVD-99
Author: Sassoon Academy
Description:
Deconstructivism, the 2009 Spring Summer collection from Sassoon Academy takes the modernity of the Belgian De-Constructionists in combination with the classicism of the Renaissance masters. The result - pure technique plus innovative experimentation.

Cuts have visible invisibility, classic, compact and clean in their external shape, subversive, layered and hyper-mobile beneath. Non-colours fade in and out - purple, earth, coal, navy and olive green. Matt and shine work together to create subtle shape and texture.

International Creative Director Mark Hayes says "Classic Sassoon shapes conceal an intricate internal dynamic. When combed flat the hair remains contemporary, when pushed around it kicks out at odd angles and gives hair hyper-mobility."

European Colour Director Peter Dawson says, " This season colours complement shapes rather than over-complicating them. Elliptical architectronic lines and parabolic arches curve around the head creating a complex framework of selections."   To illustrate this new direction, two innovative cutting and colouring techniques developed by the Sassoon Creative Team at the world renowned Sassoon Academy, London.